Edition 2022 BIG festival comes with news. The largest festival of games, creativity, business and networking in Latin America and omelet company come together to host the main gaming event of the 1st half of 2022, which will be held from July 7 to 10.
Omelete, already known for its experience with the market and the consumer, is entering the BIG festival increase value and articulation in the virtual gaming segment as a whole. According to festival director Gustavo Steinberg, the union further enhances the importance of the event on the independent gaming scene and gives even more strength to one of the world’s premier gaming events.
“THEN BIG festival has already established itself as the premier event for the electronic gaming industry in Latin America, and the growth rate continues to be encouraging. The launch of a partnership with Omelete, which already has extensive experience with CCXP, for example, reflects the expansion moment we are in. We are very pleased with this partnership and have very high hopes for it,” says Steinberg.
For Pier Mantovani, CEO and partner of Omelete, the event and brand partnerships are the result of a new moment for gaming and esports in Brazil. “We (from Omelete) are committed to promoting the national culture and helping the growth of the gaming market in Brazil. That is why we are very pleased with the partnership with BIG. I am sure that we will bring more experience and connection between the audience of the event and the communities of fans of games and eSports,” he emphasizes.
BIG Festival 2022
This year the event will again be held in person, but will also continue in the online format, which has attracted millions of fans over the past two years. The participation of companies such as Playstation, Xbox, Google and Tencent has already been confirmed. In addition, the presence of big names in the industry such as Takashi TokitaLead Final Fantasy Designer and David K. Lamart director at Riot Games.
In addition to the attractions already confirmed, the schedule also includes over 100 lectures, the presence of the best games in the world, including many releases, the participation of some of the most influential people and names in the market, in addition to an unparalleled esports schedule in partnership with the NFA, the main independent Free Fire league in Brazil. fans BIG festival can already guarantee their presence at the event from 16 May.
Tickets by area Big game – with game experiments and lectures – sold in batches at prices ranging from 20 reais (half price) to 40 reais (full price). In the business meeting area (B2B area), ticket prices can be found on the Business Platform BIG Festival 2022. Read more about tickets here.
New moment, new brand
OUR BIG festival reaches its 10th edition dedicated to the new brand. As the gaming market has evolved exponentially over the last ten years, the event has also undergone this process of transformation and introduces its new identity to the market, developed in collaboration with Acerwo Studio. The new brand now covers the game development industry even more and covers the entire Brazilian and international development chain.
“With the development of the gaming market, the line between what is indie and what is not is no longer there. At one point, the game seems to be independent, but within a few weeks, it takes the place of an AAA game, or III, as the great independent games are called. Therefore, we have updated our brand to continue communicating with all developers and audiences,” explains the director BIG festival.
According to the Law for the Promotion of Culture, the BIG festival is sponsored by Master by Ripio; Gold sponsorship of Magalu Games, Bis, Claro and Fini; Silver sponsorship from DX Gameworks; partnership with Abragames, the Brazilian association of digital game developers within the framework of the Brazil Games project, partnership with the Brazilian Trade and Investment Promotion Agency Apex-Brasil.
Service:
The date: July 7-10, 2022
Schedule: from 10:00 to 22:00
Local: Sao Paulo Expo
The address: km. 1.5, Gen. dos Imigrantes – Vila Agua Funda – Sao Paulo, SP
Income value: From 20 reais (half price) to 40 reais (full price).
ABOUT THE BIG FESTIVAL
OUR BIG festival (Best International Game Festival) has been running since 2012 and is the most important festival and game market in Latin America. Its mission is to strengthen the gaming ecosystem in Brazil – showcasing the best games in the world at the festival, game releases from famous publishers, business meetings, awards, extensive press coverage, lectures and the presence of major players in the region, as well as publishers and investors around the world. .
About Omlet
The largest conglomerate dedicated to pop culture fans in Brazil, Omelete uses its website, social media and partners to reach more than 15 million people every month who are hungry for news from the world of movies, TV series, games, music and comics. , with texts, videos and social media posts. The brands Omelete, The Enemy, CCXP, CCXP Awards, Game XP and Gaules are part of the Omelete company.
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Source : Married Games
