AdColony, a Digital Turbine company, conducted a survey of over 1,000 mobile gamers over the age of 21 in the US in September 2021. The study titled “Mobile Games and Drinks” was conducted in collaboration with GWI. The goal was to find out if there is a link between alcohol consumption and the habit of playing games on a mobile phone (at least once a month).
It was found how often they drink, their location and spending on alcohol, as well as gaming habits and other mobile apps. Read the key findings and access the full study here.
See US mobile gamer consumption habits data.
- 45% of gamers drink alcohol at least once a week. In terms of gender, 55% of male players and 40% of female players drink weekly.
- The vast majority of mobile game users consume alcohol at home. 97% of those who drink at least once a week do so where they live, and 75% drink at the home of a friend or relative.
- Drinkers are also likely to consume fast food. “Among mobile game users who drink alcohol on a weekly basis, 32% also eat fast food more than once a week. Brands in both industries should consider reaching out to their target audience on the mobile gaming platform due to significant reach.
- Puzzles and crosswords are more popular among drinkers. – Mobile gamers who drink at least once a week are more likely to play “for fun” and “to pass the time”, and their favorite activities are word games and puzzles. Compared to those who drink once a month, weekly players are slightly less likely to play games to relax or unwind.
- A third of gamers who drink have clicked on mobile ads. – Almost 9 out of 10 players who drink at least once a month or once a week remember seeing an ad on their smartphone, and a third of them clicked on the ad. However, players who drink once a week are more likely to click on ads and are also more likely to interact with them.
About Digital Turbine
Digital Turbine is a platform-independent company and a leader in app distribution and monetization solutions. It is the best choice for advertisers, publishers, operators and manufacturers. This is possible by integrating advertising options with proprietary technologies into devices, through carriers or from manufacturers themselves. The company is headquartered in Austin, Texas with offices in Brazil and around the world. For more information visit digital turbine.
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Source : Married Games
