MIBR, Brazil’s largest esports team, announces the arrival of a new team sponsor for the 2022 season, Logitech G. The Swiss brand, a leader in gaming innovation and technology, is already present in the settings of famous CS players: GO players such as ‘s1mple ‘, ‘shroud’, ‘Niko’, ‘m0NESY’ position themselves as a company that, like MIBR, delivers performance and high returns.
The brand partnership is already in place for the Major, the most important competition of the first semester, which kicks off on the 9th and takes place in Belgium. Logitech will support MIBR on and off the server. The team’s choice of brand is directly related to the performance delivered by Logitech G products and goes beyond what players apply to executives.
MIBR and Logitech G will have content for fans
The partnership, also aimed at fans, will include player and influencer content creation, testing, and demonstrating to the MIBR community the usability and performance of the hardware.
The partnership campaign has the motto “Performance that bears the weight of the nation” and shows that both brands will go together to win more and more podiums. Sponsorship shows that the world of games is getting closer to the world of sports. The two members are globally recognized and understand the synergy that exists between audiences and communities.
For Roberta Coelho, CEO of MIBR, Logitech’s involvement as the official and exclusive sponsor of MIBR for peripherals is a natural move as both brands value precision, performance and performance. “We believe in this union. These are companies with similar values and deliveries. Both want to become champions and get recognition,” he emphasizes.
“Logitech G has always been committed to delivering high performance for all gamers, and this partnership with MIBR reinforces that,” says Ricardo Filo, Head of LATAM Games at Logitech. “Together with one of the major esports organizations, Logitech brings the best equipment to its teams to be even more competitive, bringing the Brazilian flag to the top,” he adds.
Click here to watch a teaser video of the MIBR and Logitech partnership.
About MIBR
MIBR is a leading esports brand with fans all over the world, especially in Brazil. In fact, according to Twitter Gaming Insights, in 2020 MIBR was the third team in the world to be tweeted about. This announcement certainly demonstrates the power of the MIBR tag over newer brands that are increasingly showing support and investing in the development of the script as a whole.
About Logitech G
Logitech G, a trademark of Logitech International, is the world’s leading manufacturer of gaming hardware for PCs and consoles. Logitech G offers gamers of all skill levels the industry’s best keyboards, mice, headsets, mouse pads, and simulation products such as steering wheels and joysticks, engineered with innovative design, cutting-edge technology, and a deep passion for gaming.
Logitech International, founded in 1981 and headquartered in Lausanne, Switzerland, is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and Nasdaq Global Select Market (LOGI). Find Logitech G at logitech.com, the company blog, or @LogitechG.
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Source : Married Games
