The MIBR family on social media continues to grow. Brazil’s biggest esports team announces new additions to the team of influencers: Larisa “Bitenclutch” Bitencourt, Taian “AthenaXis” Silva, Robertinha Pfaff and Marcelo “Nerd Engenheiro” Candido. They join renowned Renato “nak” Nakano and Matheus “tteuw” Sena to form the first influencer team 100% dedicated to MIBR content creation.
MIBR’s strategy is to bring in influencers so they can complement the conversation with their fans. The team that taught the Brazilian how to hurt, celebrate and suffer through esports has 87% of fans aged 18 to 34. MIBR currently has over 4.2 million fans on social media.
See reinforcements from a team of influencers
The participation of streamers Bitenclutch and AthenaXis will be associated with the game Valorant, mainly with a focus on the female line. Robertinha celebrates the rise of MIBR on the TikTok platform and will be streaming Free Fire live on Booyah. And Rainbow Six fans will get in-game content created by Engineer Nerd. In total, the new influencers have over 1.5 million followers on their networks.
For Roberta Coelho, CEO of MIBR, the introduction of new names reinforces MIBR’s plan to provide fans with more content and news. “We are ending with these names to increase communication with our fans – our greatest value – about what is happening in our lines, our championships and even institutional movements that affect everyone like new sponsorships. Today, the fan is at the heart of MIBR’s solutions, and providing fans with new experiences and new content is one of our functions,” he emphasizes.
About MIBR
MIBR is a leading esports brand with fans all over the world, especially in Brazil. In fact, according to Twitter Gaming Insights, in 2020 MIBR was the third team in the world to be tweeted about. This announcement certainly demonstrates the power of the MIBR tag over newer brands that are increasingly showing support and investing in the development of the script as a whole.
Talk to us in the comments and let us know if you liked this news and take the opportunity to read more news on our website.
Source : Married Games
