Yesterday was a historic day for esports. Santander Bankone of the most important financial institutions in Spain.Reaffirm its commitment to esports by partnering with Riot Games†
And this is Santander Sponsors major League of Legends competitions in Europe, Latin America and Brazilbe . to give support for until LECmost ALL and CBLOL respectively, thereby ensuring the economic stability of the project in the coming years.
The agreement between the bank and Riot Games in Europe and Latin America is a digital agreement that complements the bank’s other global sponsorships in F1 and football, as well as sponsors the Brazilian tournament, which includes various resources across all competitions. Branding and display of the Leage of Legends communities at e-sports events, including use of the logo in various placements, exclusive content segments, commercial spaces in between broadcasts, banners, awards and VIP tickets for the final”.
This is Banco Santander’s second major commitment to esports after several years of promoting its virtual FIFA competition, the eLaLiga Santander.
†@Santander Bank to join #LEC ace The official banking partner of the competition!
Read: https://t.co/u5MSAAPbMI pic.twitter.com/jnRTuyujN7
— LEC (@LEC) 15 June 2022
An exciting new collaboration
†We are delighted to announce this new collaboration with a highly innovative partner with whom we share innovation, diversity and digitization. We believe that entering the world of esports will give us the opportunity to connect with the next generation of digital natives and help them advance.Juan Manuel Cendoya, General Manager of Communications, Corporate Marketing and Studies at Banco Santander, said:
Maximilian Schmidt, Head of League of Legends Esports in EMEA, said:It is our pleasure to partner with a global organization committed to innovation, digital transformation and providing the best service to its youngest customers.†
