The partnership between the FIFA brand and EA has been going on since 1993. Almost 30 years after being fired by FIFA, the CEO of EA Sports feels it’s time to stop there. According to information collected by VGC, Andre Wilson It can be said with certainty that the name “FIFA” has significantly delayed the development of games.
EA Sport wants to fly independently
According to the same source, Wilson would explain it. A fairly empty year for football (Without the “real world” World Cup, FIFA branding was just for the games “Four letters on the cover in a world people can’t see because they buy games digitally.”
The CEO also talked about other licenses, he said. I would give them so much more What FIFA brings to EA Sports (Athletes, Stadiums, Teams). He said it could be years without the World Cup. Much more profitable without FIFA partnership Its main purpose is to properly access World Cup content to add to the game.
Another argument advanced by the CEO is this:More creative freedom. Indeed, the FIFA brand partnership includes so many copyrights and restrictions that EA Sports can actually work faster and more freely.
“Our players tell us they want brands that are more culturally and commercially relevant to their markets, more deeply engaged in the game…Brands like Nike. But we can’t because FIFA has a partnership with Adidas.said the CEO of EA Sports.
Is FIFA 23 the last FIFA game?
After the 2022 World Cup in Qatar and FIFA 23, End of FIFA and EA Sports contract. It is very unlikely that it will not be renewed because the negotiations before seemed to stagnate.
According to the report New York TimesEA Sports wants it More rights and freedoms game levels. FIFA wants to pay EA for the prestige of its license two more times Dear More than in the previous contract.
If the contract is not renewed, EA Sports will continue to produce football games and seek them out otherwise. Simply.
What is the future of EA Sport and virtual football?
EA Sport has a future Great ambitions for the driving license And he maintains that his players expect more and more innovation and progress in their games. “As for the future, we want to increase the franchise and ironically the FIFA license is an obstacle to that.”said Wilson.
EA Sport remains optimistic given the hypothetical changes the company could benefit from. So the audience has to get used to not seeing them right away.four letters in the box“But a new title marks a whole new adventure!
Source : Millenium
