Grunex, an agency specializing in gaming media, marketing and sports services, has acquired the leading Czech gaming portal Zing.cz from Xzone. With this acquisition, which is one of the largest gaming media deals in recent years, the company has once again expanded the reach of its gaming media portfolio to enable customers to run more accurate and comprehensive campaigns. The price of the deal concluded in May was not disclosed.
Grunex has been one of the leading players in the field of domestic game marketing, PR and sports services for thirteen years. His current portfolio includes his own gaming and technology websites, as well as many Facebook pages with 700,000 fans. The latest addition to the Zing.cz portal expands the reach of gaming websites to over 450,000 players per month.
“Over the past two years, we have significantly upgraded our current major websites, and as part of our agency expansion, we have made the decision to make another major media acquisition. Despite the difficult times associated with the lack of chips, video cards, etc., we see the constant growth and potential of the gaming industry,” He says Martin Liberskyowner of Grunex, and adds: “The Zing.cz portal complements our existing portfolio of media games accordingly and further strengthens our position as a domestic leader in the field of gaming media and all related gaming and sports activities.”
Partner and Managing Director Jiri Pospisilwho is in charge of the media division at Xzone, said of the Zing.cz sale: “In over seven years, Zing has made an incredible shift under our wing. I would like to thank all the colleagues who created its content, as well as the readers who supported us with their visitors. For many years, Zing has occupied the top lines of domestic ratings both in terms of the number of unique visitors and the number of pages viewed. The new owner takes over the Zing team, and we believe that under the guidance of experienced editor-in-chief Martin Zavrzel, he will take the magazine even higher.”
Grunex expects to keep the current editorial staff headed by the experienced editor-in-chief Martin Zavrzel, who will continue his work under the new owner.
“By moving to the Grunex family of gaming portals, Zing continues to grow as an independent gaming magazine, committed to providing the best information on new games and all events related to the gaming industry. I thank Xzone for the pleasant collaboration and look forward to the next phase of Zing’s growth, which leverages Grunex’s strong technical and business expertise, among other things.” complements Martin Zavrzel, chief editor of the gaming portal Zing.cz.
Source :Indian TV
