Take-Two Interactive CEO Strauss Zelnick argues that artificial intelligence can help creativity, but it will never reach the capabilities of human developers.
Company boss Take-Twounder which the brand falls Grand Theft Autohe does not believe that artificial intelligence will be able to create anything comparable to his works in the near future.
At the conference he stated:
“If we had unlimited AI, could we push a button and do something like GTA marketing? The answer is no.”
According to him, AI models work only with historical data and creativity must come from something new that generative AI cannot do.
At the same time, Zelnik drew attention to legal risks: If the content were created solely by artificial intelligence, there would be no guarantee that it could be legally protected as intellectual property. However, he was not completely against the use of AI. In another interview, he said that automation technologies could lead to better funding for developers by freeing them from routine work.
Thus, this is another contribution to the global debate on how to deal with disruptive artificial intelligence technologies in the gaming industry. Large companies are already recognizing the implementation in future games. However, we will have to wait and see what the result will be.
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Source : Zing
