If you add dozens of titles every year, you belong to a rare group. New data from the US market shows that Average US Player buys less than two new games a year.
According to third-quarter 2025 data shared by analyst Mat Piscatella of Circana, only 4% of US gamers buy more than one new game per month, another 10% buy just one game, and about a third of people buy no games at all. This explains, among other things, why they are so popular today. free games or services that try to retain players without the need for further purchase.
Piscatella warns that The video game market is ahead of 14 percent of playerswhich allow at least one game per month. These people are the economic backbone of the industry – they buy premium editions, collector’s editions and expensive drivers. “While most players spend little or nothing, wealthier and more enthusiastic fans pay for everything the market has to offer.” – Piscatella explained.
Interestingly, a similar trend is confirmed by data from the Steam platform. According to the Steam Replay 2024 summary, the average user will only play four different games over the course of a year.. This is a very small number, considering that only last year’s game was released on Steam.
Circany’s results have also reignited the discussion about Games and Services, especially after the recent Game Pass Price Increase. Many players argue that paying over $300 a year for a subscription if they only play a few games just doesn’t make sense.
Source :Indian TV
