Group Sony Group does not want to rely solely on game consoles and development studios. In the future, the Japanese company will become a strong player in the entertainment industry. According to Nikkei Asia report, the company plans Invest even more intensively in the acquisitions of new brands And make PlayStation only one of the pillars of a much wider strategy.
Over the past seven years, Sony has put huge resources in purchases and licenses – a total of 1.9 trillion yen. These are not just games. The company is gradually building strong experience in Film production, anime or literatureAn example of an example is investment in Kadokawa Corporation, known for their popular Japanese novels and an adaptation of anime or films.
The Sony veteran was supposed to show that the goal is to build something, which reflects a number of large companies in Japan, such as itochu, mitsubishi and mitsui, that is, they connect various parts of the market, unite technologies and brands and increase their value together.
The company also indicated how such cooperation may look in practice. She started in September Network of the regionThe internal platform supported by Generative AI to connect creative commands in all areas. As a result, gaming technologies can be used, for example, in the production of films or to integrate know-how from other industries.
But analysts emphasize the weakness of the entire strategy – Lack of transparencyThe field according to Ayaky Inomaty from the Daiwa Securities Sony, it often does not disclose a sufficient amount of information about his investments, which makes it difficult to assess the cost of the company. Sony is aware of this criticism and promises to communicate more openly in the future.
Source :Indian TV
