Key representatives of Xbox dealt with giants and small developers – Indian

Microsoft acted in China. Inside the fair Chinajoy 2025 They arrived in Shanghai Phil SpencerIN Sarah Bond And Jason RonaldTo meet with the greatest players of the Chinese gaming industry.

Three tall people from the game unit of the American technological company are focused on establishing new partnerships with small developers and giants, such as Tenant And NeteaseThe field these meetings can be a harbinger of new strategic employees that they can enrich in the future Game Pass Library Or bring exclusive names to the Xbox platforms.

Xbox in the past, for example, with Neowiz (Lies r) or PocketPair (Palworld) and a similar successful partnership may be a motivation for further cooperation with the Asian study. Thus, Spencer and Bond clearly plan to strengthen the presence of Xbox in the eastern markets, which have long been preferred by other platforms.

Xbox representatives were not inactive during a visit. They tested the expected Mobile game Destiny Ringing From Bungia and Neteas, which should be released all over the world on August 28 as a free title for iOS and Android. The mobile market, especially Asian, becomes more attractive to Microsoft and can play an important role in its future plans.

The participation of Jason Ronald, the head of the equipment unit, assumes that not only content, but also technologies were solved during ChinajoyThe Xbox field slowly launches the basics of the next generation consoles, AI here may be an inspiration from Asia as a valuable advantage.