Microsoft renamed Xbox PC on Xbox on PC – Indian

Microsoft again corrects its marketing strategy for players on computers. BrandXbox PC“, Which he began to use only a few months ago, is given a new name -” “Xbox on PCField Xbox is not just a console, but the whole playing ecosystemField and that it includes a PC.

The original Xbox PC was to combine the previously fragmented game labeling for Windows 10/11, the Xbox application for PC or PC Game Pass. It was supposed to simplify communication and show that the Xbox platform also includes computers outside Steam or Epic Game Store, available through the Microsoft store. But in practice, the name did not work.

The new designation “Xbox on the PC” was first written on marketing materials to justify 2 and the expansion of the heavenly spear for the age of mythology. Journalist Tom Warren from Verge drew attention to changes.

According to the head of the Xbox Sarah Bond division, each Xbox screen can be. Thus, not only consoles, but also a PC, a mobile or cloud flow, including television. But how frequent renaming and modification of the designation shows, to convince the public quite difficult.