French company publishing house and development Ubisoft She made one of the largest internal changes in recent years. As part of the new strategy for the revival of key game brands and the facilitations of maternal companies, a separate subsidiary (unnamed) was created by the Chinese giant Tencent (invested in 1.16 billion euros). And two people sat in their leadership – Christophe Derennes And Charlie GillemoThe son of the boss of the Curisoft himself.
Charlie Gillemo -San Iva Guillem, founder and executive director of Long -time Ubisoft. And although the combination of both names is proposed as a typical example of a family business, Charlie claims that its purpose is not only the result of family relations.
“Yes, I am the son of willow, I do not hide it. But over the past ten years, I have collected experience inside and outside Ubisoft, led teams and brands, learned to make changes. Now it’s time to return and build something ” – He announced the varieties.
He previously led Mobile Studio SoulLater he worked at AI and Web3 Unagi. He returned to Ubisoft shortly after an investment from the tenant of $ 1.25 billion was announced. It was this injection that led to a new structure in which significant franchises will have greater autonomy.
The other half of the new leadership of the essence is Christoph Derennes, until recently, the boss Ubisoft MontrealThe largest and most important company studio. This is where most of the Assassin’s Creed I’m far screaming, including Assassin’s Assassin’s Creed and Far Cry, came from Assassin in the shadow of religionThe new structure is to give your team more space to determine the direction of brands and their business strategy.
A recently formed subsidiary is the first planned creative houses – autonomous units that take care of specific gaming brands. Their task will be not only to control development, but also to manage marketing, the direction of the brand and its business efficiency. Representatives of Tencent should play the role of external consultants.
The purpose of this step is supposedly stabilizeWhich fights with long -term problems – from postponing games to personnel shocks to legal affairs. At the same time, Ubisoft in recent months got rid of the offices, canceling the studio (for example, a branch of the francisco) and was released by employees – for example, in Red Storm Entertainment, which previously stood for games with the signature of Tom Clans.
The new unit has the most successful Ubisoft brands. Nominal Assassin’s CreedIN Great difference And Rainbow Tom Clansy sixThe field is another series, such as a division, Just Dance, a team or still postponed for good and evil 2, remain under the classic Ubisoft.
Source :Indian TV
