LG confirms its unsurpassed leadership in the field of premium TVs.
LG Electronics (LG) confirmed its dominant position in the premium market. In 2024, the share of the market exceeding 52.4 %, the main position throughout the world OLED televisions took over the lead. Within the twelfth year, LG gives the direction of the global market with OLED -televisors and constantly increases the experience of watching television thanks to audiovisual perfection and personalization using artificial intelligence. Thus, LG is the embodiment of OLED technology with perfect black and improved brightness.
According to Omdia, LG strengthened the position of the world leader in the sale of OLED -televisors with a total volume of 3.18 million items set last year. In the fourth quarter of delivery, they exceeded 1.1 million units, as evidenced by the company’s ability to offer the best technologies that correspond to the change in consumer preferences.
In 2023, OLED TV accounted for 45 % of the premium television market (models from $ 1,500 and higher) with an increase of 8.5 percent compared to the previous year. This year, LG expects to exceed the 50% market share this year and will continue to introduce technological innovations in order to strengthen its main position in the OLED TV segment.
With an increase in demand for larger screens, the share of large OLED TVs, which currently account for 16 % of the total OLED TV market, is increasing. LG supports a leading position in this segment, and in 2024 he dominated the market with a share of 57.5% in the OLED screens with 75 -inch or more diagonal, i.e. With models in size 77, 83, 88 and 97 inches.
LG, using Oled Innovations, is currently preparing the latest OLED TV models. These TVs are characterized by advanced technologies such as a wireless image and 4K -Audio -transmission at 144 Hz without delay and quality loss, personalization using AI on the Webos platform and excellent image quality with improved brightness and perfect black. All this is for extraordinary experience of viewing digital content on LG TVs.
Last year, in the world, the world has reached 208.8 million plays, which means a return to growth in three years. OLED TV supplies increased by 8 % to 6.07 million. The total number of LG TVs, including OLED and LCD models, reached 22.6 million pieces last year, which is 16.1 % of sales in the global television market.
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Source :Indian TV
