Console PlayStation 3 It was an ambitious, but also a problematic project. Despite the fact that he offered high performance and innovative technologies, his starting market was difficult and lagged for a long time from competition in the form Xbox 360Field Shuhei YoshidFormer PlayStation leader, now he admitted that the situation was so serious that Sony threatened to destroy the entire game unit.
“Era PlayStation 3 was very difficult for us. As a member of the management, I had access to numbers – and they were terrible. We have lost billions of dollars. I really thought that the PlayStation was ending. ” He remembered Yoshid in an interview for Venture Beat for a difficult period.
Paradoxically, the console division survived only because at that time Sony earned a lot of money for the sale of flat TVsWhat helped cover the giant losses caused by PS3.
One of the other crisis moments was Mass hacker attack on PlayStation Network in 2011which eliminated services within 23 days. The restoration of the system took several months and had a huge impact not only on users, but also on Sony.
“What we experienced at that time was unimaginable. The damage repair lasted months, and the confidence of the players inflicted a hard blow, ” – added Joshid.
The former boss of today’s PlayStation Studios also said that The development of PlayStation 3 occurred in complete secrecy, even within the society itselfThe gaming division found out about the existence of the console only when it was almost finished.
“Once they told us that the new driver will have a movement sensor. We thought: “What?!” And then they wanted us to prepare a demo for E3 at the last minute. It was a complete chaos.
Dispensation studio for the game Warhok In the end, the demonstration created, and the then boss Ken Kutaraga was excited. Nevertheless, Joshida compares the relationship between the teams of developers with “life on two sides of the Great Chinese Wall.”
Fortunately, this approach has changed with the beginning PlayStation 4When the development of hardware and gaming research finally began to cooperate. And it paid off. PS4 sold more than 117 million items.
Source :Indian TV
