After the failure of the Xbox One, Microsoft’s gaming division made a point of not throwing too many sticks in players’ feet. Instead, the company wants to give them the ability to play games on as many devices as possible and virtually anywhere.
New advertising in this spirit. She notes one thing: Xbox is more than just a console. It’s much more than that, as gamers can also enjoy Xbox benefits like Game Pass and a variety of games on laptops, smartphones and tablets, ROG Ally handhelds, Samsung smart TVs, or thanks to Amazon Fire TV, Meta Quest, and the cloud.
New advertising slogan This is Xbox will gradually appear in different parts of the world in the form of advertising banners, repainted buses or in the form of television commercials. Products such as stickers, phone cases, T-shirts and hoodies will also be sold with the new slogan.
Source :Indian TV