Success Fortnite, Counter-Strike And PUBG has forced many large companies to focus on multiplayer games. It turned out that achieving success in this market is not at all easy. Sony made sure of that this year. First she celebrated her big shooting success Helldivers 2 and then shut down the heroic action servers shortly after release. Concord.
The problem with unsuccessful live-service games may not only be less attractive content without significant deviations from competitors, but also the players themselves. They no longer have time to devote to other games when they have hundreds of hours logged somewhere else. Not to mention the money players invest in “free” games.
As a Midia Research survey shows, 53% of people who play video games prefer to play alone and are not interested in co-op modes or battles with other players. For players over 55 years old it is 74%. On the contrary, young players are looking for company. Only 30% of players under the age of 19 prefer single-player games, but 43% of players aged 20 to 24 are looking for PvP. Couch co-op is also more popular among the younger generation.
Although single-player games won the survey, long-term revenue from microtransactions is such an attractive source of income for developers and publishers that they will continue to try to make it in the highly competitive live streaming market and try to get a bigger piece of it..
The survey was conducted in 2023 and 2024. Players from the USA, Australia, Great Britain, Canada, France, Germany, Poland, Brazil, South Africa and Turkey were surveyed. It was about 9,000 people.
Source :Indian TV
