We lack original brands, Sony CFO realises – INDIA

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Sony’s gaming division may also make difficult decisions, such as stopping sales. Concord and shutting down the servers for this multiplayer shooter less than two weeks after its release. A big blow to PlayStation’s ambitions for live service games. The question is how this will affect the plans, which include a regular series of story-driven single-player games and a live service. For this reason, the studio was split some time ago.

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The PlayStation division plays an important role in Sony’s success. This is known in Japanese society and in the future. they want more original brands. So far, they have mainly focused on expanding their popular series. This strategy has proven successful for Sony in recent years, with brands The Last of Us, Horizon And God of War have become global hits. But CFO Hiroki Totoki admits that to achieve sustainable growth and higher profits in the long term, new content needs to be created from scratch. The same goes for games, movies and TV series.

That’s why Sony invests billions of dollars in strategywhich aims to bring more original content and new brands. From PlayStation Studios games to movies, TV series and anime.

Many PlayStation fans would probably be happy if Sony, in addition to investing in new brands, revived forgotten ones. Among them are Uncharted, Killzone, SOCOM, Resistance or Bloodborne. On the Internet, you can often find comments in support of the creation of new parts of these series, especially in articles related to the announcement of a new remake and remaster, which has recently played a major role in Sony.

This year, a pair of experienced managers took over the PlayStation division. Hermen Hulst is responsible for PlayStation Studios and the content created by those teams, and Hideaki Nishino is responsible for services and hardware. Together, they strive to optimize development processes so that teams can meet release schedules. Both believe it is important to release quality games regularly. This is the only way to keep players happy and loyal to the PlayStation brand.

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Source :Indian TV

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