Marketing Director, Xbox Europe, Middle East and Africa Michael Flatt He argues that they will have to work very hard against PlayStation, which he says has marketing assets they don’t have.
In a new interview with Marketing Weekly, the chief marketing officer said his company needs to be very competitive And give it your allyou guaranteed marketing investmentswhich is surprising given that it is owned by Microsoft. Having spent $68.7 billion on Activision Blizzard acquisition. It may be this type of spending that Microsoft has decided to prioritize, as Flatt suggests his team must be tough enough to fight for funds that would likely go elsewhere.
Referring only to Game console “Flatt lamented, admitting that, unfortunately, they are outnumbered when it comes to marketing. He also noted that Xbox you only cannot use funds for marketingto which the competitor has access Sony. “But that’s perfectly fine. We’re taking what I would call a more fiscally responsible approach to investing in media.” Flatt continued.
Source :Indian TV
