Recently, players have learned to express their dissatisfaction with the organized campaign with a large number of negative reviews. If you think that this does not affect society, then v Take-Two Interactive hold a different opinion.
The publisher of famous and successful brands such as Grand Theft Auto, Mafia, NBA, XCOM, BioShock or Civilization does not take on bombing review lightweight. According to Take-Two, a negative review could significantly harm the game not only in terms of reputation, but also financially, as it could lead to a decrease in the number of players.
“If one of our games’ ratings were to drop, or if we received significant negative feedback that caused our ratings to drop, players could have trouble finding or recommending our games. We could also be the target of negative or defamatory campaigns aimed at undermining our ratings. Any such drop could result in a loss of players and revenue, additional advertising and marketing costs, and reputational damage.” “Take-Two said in an old document spotted by GameFile journalist Stephen Totilo.
We recently saw that review bombardment helped change Sony’s mind. Helldivers 2which, completely unexpectedly for the PC version, required a PlayStation Network account. At the time of the largest protest, there were over 144,000 negative reviews on Steam.
Source :Indian TV
