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Microsoft’s Activision acquisition of Blizzard King will boost gaming and services revenue – INDIA

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Microsoft’s Activision acquisition of Blizzard King will boost gaming and services revenue – INDIA

Microsoft boasted financial results for the last three months of 2023. The American company can be happy with its video games division. Income from the game, thank you King of Blizzard by Activision by the end of 2023 will increase by 49%. Even better is content and services revenue, which is 61% higher.

Some people automatically write that things have improved dramatically Xbox Game Pass Subscriptionbut most likely these are Call of Duty, Diablo and mobile hits of the publisher, including Candy Crush. This makes it difficult to determine how Game Pass is faring. Unfortunately, we don’t even have an updated subscriber count. 25 million was last reported in January 2022. It’s been two years now.

Even the words of the head of Microsoft will not help us. Satya Nadella just confirmed this. The entire division has more than 200 million monthly active users, a record number.. But even here we have to turn Activision Blizzard King back on.

“We broke records for monthly active users across Xbox, PC and mobile this quarter, with more than 200 million monthly active users, including Activision Blizzard King. Our acquisition adds hundreds of millions of players to our ecosystem, fulfilling our ambition to reach more players on more platforms.” – Nadella said.

As for this year, Nadella added that they have never been more excited. It will officially be released this year Senua Saga: Hellblade II, Recognized, Indiana Jones and the Big Circle or Macaw: The Untold Story.

Let’s return to the latest results. Console sales grew by only 3%. Microsoft ran a number of promotions over the holidays in an attempt to entice people to buy the Xbox Series X and Xbox Series S. Microsoft hardware sales are again reporting a drop, this time by 9%. According to management, this is better than initially expected. Windows OEM sales rose 11%, while device revenue fell 9%.

With the acquisition of Call of Duty and Diablo publishers, Microsoft’s gaming division’s revenue exceeded that of the Windows operating system for the first time.. Gaming revenue is $7.11 billion, Windows is $5.26 billion, Office and cloud services is $13.47 billion, and server products and cloud services are $23.95 billion.

For the second quarter of fiscal 2024 (the last three months of 2023), Microsoft reported revenue of $62 billion and net income of $21.9 billion. Revenue grew by 18%, and net profit increased by 33%.

One more thing is interesting. Microsoft said in its financial report that Activision’s acquisition of Blizzard King cost $75.4 billion. Initially reported at $68.7 billion.

Let’s remember that last week Microsoft announced layoffs of 1,900 people from its video games divisionincluding many Activision and Blizzard employees.

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Source :Indian TV

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