According to analytical server Niko, the East Asia region (Japan, South Korea and Taiwan) will achieve trade turnover this year. $28.9 billion. This is an increase of several percentage points in all three markets. This figure is expected to reach 30.8 billion by 2027, with the number of players increasing despite the population falling by 0.6% from the current 108.3 million to 110.6 million.
It remains a key market Japanthat with the expected turnover 20 billion dollars (according to the analytical site Newzoo) accounts for more than 60% of sales in the region and ranks third in the world after China and the United States. The console market in Japan is expected to cross the $3 billion mark in 2027.
It dominates the computer gaming industry. Korea, which holds 55% of its share in the region in terms of sales and 45% among PC gamers. It is also worth noting that 7% of computer gamers in South Korea spend time playing games in Internet cafes. In total, the state will record a turnover of 7.9% billion dollars.
Taiwan it then has the highest proportion of players in the population, 56%. The market there is driven by esports (mainly League of Legends), content creators and indie studios.
East Asian markets are now converging, for example through Sony, which is investing not only in China and India, but also more recently in South Korea. It will release the South Korean event Stellar Blade and has entered into a special partnership with NCSoft, likely aimed primarily at the mobile market.
Source : Zing
