“Hating Cyberpunk 2077 has become fashionable,” says the developer

In recent years, CD Projekt RED has gone through a difficult period, to which marketing director Michal Platkow-Gilewski is now returning. After release Cyberpunk 2077 the famous studio, which many considered one of the best in the world, became hated. According to the head of communications with the players, no one expected this, they were surprised by the whole situation and the fairy tale turned into a nightmare. Luckily, they were able to pull themselves together, bite the bullet, and work hard to make Cyberpunk 2077 the game everyone wanted.

It was important for the marketing boss to regain the trust of the players. Therefore, the leadership of the Polish studio promised the fans to fix the name. In an interview, Platkov-Gilewski admits that no one expected this.

“Everything was great until the release of Cyberpunk 2077. The best time of my life, but it was too good to be true. The game was supposed to be fantastic and we were all very excited, but there is no doubt that the hype was accompanied by a lot of pressure. Then there was a launch, and the fairy tale turned into a nightmare.” says CD Projekt RED Vice President of Communications.

“We knew that we would have to work hard to return to glory. It was a difficult period: we had to change the management of the pipeline, we started thinking about changing the graphics engine, we decided how we would work further and how to structure everything. There have been many internal changes.” shows that personally he did not expect such a mess.

“In fact, I think Cyberpunk was a lot better on release day than it was received, and even early reviews were positive. Then it became cool not to like the game. We went from hero to zero very quickly. It was a difficult moment. We didn’t know what was going on. We knew the game was great, yes we could make it better, yes we needed to take our time and redo some things. It took us a long time, but I don’t think it ever broke us. We always said, “Let’s do it!” concludes the Platkov-Gilevsky conversation.

They want to close the path of redemption by releasing the first and at the same time the last story expansion. Phantom Freedom Cyberpunk 2077 will release on September 26, 2023 for PC, PlayStation 5 and Xbox Series X/S.

Forbes magazine shows they are on the right track. estimates CD Projekt RED’s value at $3.5 billion. The creators of The Witcher and Cyberpunk are the largest European video game company. Thus, they surpassed the French. Ubisoftwhich is worth $3 billion. According to Forbes, the low valuation could make Ubisoft a prime target for the next big acquisition, whether it be Microsoft, Sony or another tech giant.

For comparison: Sony buys Bungie and Destiny for $3.6 billion. At the same time, Ubisoft owns such well-known series as Assassin’s Creed, Far Cry, The Division, Rainbow Six, Splinter Cell and Ghost Recon, and is preparing Star Wars Outlaws and Avatar: Frontiers of Pandora.

Previously, Ubisoft was called one of the largest video game companies in the world.. Today it is still big, with many studios around the world, but its fame and therefore its value is not what it used to be.

Ubisoft’s poor performance is evidenced by the cost of Activision Blizzard, which Microsoft wants to buy for $68.7 billion, while Bethesda owner ZeniMax bought by Xbox owner for $7.5 billion, which should have been lower than the price. Japan’s Capcom is worth $8 billion, Japan’s Square Enix is ​​worth $5.5 billion, and America’s Take-Two Interactive with Rockstar Games (GTA) is worth $25 billion.