Electronic Arts has abandoned the FIFA license after almost 30 years and will release a football game this year called EA Sports FC. It will most likely compete with competitors using the FIFA name.
The money that EA saved from the deal with the International Football Association is being invested in marketing. The latest includes the renaming of one of the best and most popular leagues in the world.
The famous Spanish La Liga, in which Barcelona, Real Madrid, Atlético Madrid, Sevilla and other teams compete, has lost its biggest stars – Lionel Messi and Cristiano Ronaldo – but it is still very interesting. As for the upcoming season, it is undergoing changes that officials are calling a new era. It brings with it a new logo and a new name: La Liga EA Sport.
The sports division of EA is also the main sponsor of the second Spanish league (Second Division). He will bear the name La Liga HyperMotionto promote matching improvement technology. In FIFA 22, among other things, it was possible to capture the movement of 22 professional football players playing at a high pace. “The resulting unrivaled amount of quality data on the movements of real players is at the heart of both individual and team movements in FIFA 22,” the developers said.
La Liga set a stadium attendance record for the 2022/2023 season with 15,776,311 spectators. Over 200 million people follow La Liga on social media across 16 digital platforms. La Liga is considered to be the most popular of the top five leagues in Europe on social media. In second place is the British Premier League with 192.1 million viewers and the German Bundesliga in third place with 38.4 million viewers.
😍 New name: ‘𝐋𝐀𝐋𝐈𝐆𝐀 𝐄𝐀 𝐒𝐏𝐎𝐑𝐓𝐒’#LaFuerzaDeNuestroSoccer | #NewEraLALIGA
— LALIGA (@LaLiga) July 3, 2023
Source :Indian TV
