Price hikes may not be the end. According to President and CEO Jim Ryan, they are at Sony are willing to increase the prices of their gaming equipment, software and services, provided that the price increase is justified and necessary.
“We are constantly pricing our products and services, whether in the context of competition, the macroeconomic environment, or the value we believe these products and services provide,” Ryan told investors.
“You probably know that we have decided to raise the price of PS5 everywhere outside the US. We are willing to take such steps as we deem appropriate and necessary, and we continually consider the cost of our hardware, games and services, including PlayStation Plus. We are very focused on how to maximize the lifetime value of our users.” he added.
Source: SonyPlayStation 5 is already better than PS4
lifetime value or LTV is the score that the customer will generate over the lifetime of a given product. For the PS4 from November 2013 to March 2016 it was $479 (about 10,600 CZK) and for the PS5 it was $622 (about CZK 13,800) from November 2020 to March 2023. Counts the purchase of software (physical, digital), accessories, subscription (PS Plus), controllers, or VR, but not the purchase of the console itself.
But the comparison is somewhat misleading. Sony used to sell PS4 games for $60 and PS5 games for $60. $70. Games at a higher price are also sold by Take-Two Interactive, Electronic Arts or Capcom. Ubisoft has already announced a price increase, and Sega will consider it for individual titles. For this reason, the average income per console owner is higher. Despite the more expensive PS Plus plans.
In the summer of 2022, Sony hiked the price of the PS5, helping it make a record $8.3 billion in hardware. During fiscal year 2022, the company shipped 19 million PS5 units to stores worldwide. By March 2023, 38.4 million units had been shipped to stores worldwide since the launch of the PS5.
Source :Indian TV
