The present time is conducive to large acquisitions. Company Sega after Wall Street Journal speculation over the weekend that confirmed she had bought the Finnish firm Rovio. Price at the end 706 million euros ($776 million) rather than the previously announced $1 billion.
According to a press release, the merger is amicable and will be completed by September this year. We can read interesting information in the statements of both companies. Sega bought Rovio to accelerate the development of mobile and cross-platform versions of its existing brands. Rovio would like to focus on other platforms (not just mobile) that Sega needs to support and include.
Source: RovioAngry Birds are disappearing from stores, negatively impacting other games from the company
Sega expects that by 2026, the mobile gaming market will account for 56% of the entire video game market.. By buying Rovia, she wants to strengthen her position in a market with great potential. In other words, the mobile market will grow even more, and with it, money.
“I am confident that the combination of brands, characters, fan bases, corporate culture and functionality of both companies will create significant synergies in the future.” said Haruki Satomi, President and CEO of Sega.
Previously, the Japanese company bought Creative Assembly (which was joined in 2005 by the authors of the Total War series), and then Atlus in 2013.
Source :Indian TV
