Sounds like a little E3. On Tuesday, February 21, 2023, representatives of major video game companies will arrive in Brussels and take part in hearings before the European regulator. Microsoft’s Acquisition of Activision Blizzard for Record $68.7 Billion Discussed.
He is scheduled to speak at a closed hearing for Microsoft. CEO Brad Smith and Phil Spencer (head of the gaming department). Activision Blizzard will present CEO Bobby Kotick and will be the voice of Sony Interactive Entertainment President and CEO Jim Ryan.
According to the MLex agency, this four will be staffed representatives of Google, Nvidia, Electronic Arts and Valveas well as EU officials, representatives of the European Game Developers Federation and possibly delegates from other interested companies.
At the hearing, Microsoft and Activision Blizzard will confront the commission’s team and try to convince them that the merger will not have a negative impact on the market.
SONY, GOOGLE AND NVIDIA ARE CONCERNED
According to the British Competition and Markets Authority, not only Sony, but also other competitors object. CMA reached out to six companies and three expressed concern. Unfortunately, we don’t know who it is.
However, one cited Call of Duty as the driving force behind the decision to buy the console, and believes that building a Call of Duty competitor would cost even more money than developing the game itself. It’s probably Sony.
Some point to Xbox’s post-Bethesda merger, with Starfield exclusive to the Microsoft ecosystem. He believes that such actions by Activision Blizzard will harm consumers. Others argue that console exclusives are quite common.
At the beginning of this year, we reported that both Google and Nvidia are concerned about market conditions and economic competition.. This became known to Bloomberg from reliable sources. As a result, we know that Google and Nvidia support the FTC’s key statement that Microsoft can gain a big advantage in the mobile, cloud and subscription gaming markets by acquiring Activision Blizzard.
Bloomberg also noted that Nvidia is not strongly opposed to the acquisition. Instead, he emphasizes the need for equal and open access to games. The company likely wants Microsoft and Activision Blizzard games to be supported in the cloud. GeForce Now.
Source :Indian TV
