Microsoft is raising prices in a market where it is fiercely fighting for the favor of gamers. We are talking about Japan, where the players will Xbox Series X and Xbox Series S from 17.02.2023 buy at a higher price.
The price of the Xbox Series X will increase from 54,978 yen to 59,978 yen, and the price of the Xbox Series S console will increase from 32,278 yen to 37,978 yen. We can say that Microsoft increases the price by 50 USD/EUR in Japan.
“After a thorough assessment of the situation in the Japanese market, we have decided to change the suggested retail prices for the Xbox console in this country,” the message says. This is stated in a Microsoft statement to the local Famitsu.
“We regularly assess the impact of local prices to maintain reasonable consistency across regions. This pricing review is impacting our customers and has been difficult to make, but we will continue to deliver the best Xbox experience our customers have come to expect.” he added.
The head of Microsoft’s gaming division, Phil Spencer, had previously guaranteed that the company would not raise the price until the end of 2022, which he kept. However, he cannot guarantee what will happen in the coming months and conceded that prices could rise.
“I think at some point we will have to increase the prices of some products, but in the run-up to Christmas this year we felt it was very important to keep the prices the same,” Spencer commented on the situation last October during the WSJ Tech Live.
Microsoft has since announced game price change. Redfall, Forza Motorsport and Starfield will be the company’s first games to sell for $70 per euro. Sony’s competitors and most publishers are about the same price. Price increase by 10 USD/EUR.
Microsoft is expected to raise prices for its Xbox Series X/S consoles in other regions this year, including Europe.
Recall that in August last year, due to the difficult global economic situation, Sony decided to raise the price of PS5 in Europe, the Middle East, Africa, Asia, the Pacific, Latin America and Canada by 50 dollars / euros. She left the price the same only in the US.
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Source :Indian TV
