Microsoft does support the acquisition of Activision Blizzard, and as such, it has consistently argued that buying a well-known company shouldn’t be a problem. After a number of different statements accompanying the shootout between the owner of the Xbox stable and Sony, here we have another statement that is drawing attention. Microsoft wrote in a report to the British Competition and Markets Authority (CMA) that one of Sony’s main reasons, i.e. the ability to make the Call of Duty series unavailable for its consoles over time, may not be relevant. After all, nothing lasts forever, and the king of FPS may eventually become a brand that no one should have too much desire to play.
Microsoft argues as follows:Although Call of Duty is one of the popular franchises, its success over time is not guaranteed. Value for players is gained or lost with each release.An example that things don’t always go perfectly is Call of Duty: Vanguard, released last year, according to a CMA report, and it’s certainly not the only time Call of Duty hasn’t been able to fully exploit the brand’s potential. . The other is, for example, Infinite Warfare or Black Ops 3. The CMA responded to these arguments by stating that in general, consistently high sales, a stable base and, above all, not every part can receive the same attention, because the community does not want to deviate from the previous one. parts.
Exclusivity doesn’t matter if Sony doesn’t want Call of Duty on PlayStation at all, right? https://t.co/p4a84fJywB
— PC Gamer (@pcgamer) October 21, 2022
Therefore, Microsoft’s statement did not fall on fertile ground. However, it should be noted that the idea that the company came up with is not entirely wrong. If we look at rival Battlefield, for example, we have the opportunity to see a series that has gone down a path that has made it a game in recent years unable to compete with Call of Duty. However, its fall did not end there, in general it was innovated in such a way that it is very difficult for the community to find a way to it, which is mainly due to the departure from the well-known mechanics and an attempt to adopt the methods of the competition, which is why its last representative did not succeed . Whether she can get up is a question, but over time she can become an example of the fact that even a successful player can fall and never return to his position.
Source :Indian TV
