G4 is an online media outlet that has long specialized in creating content focused on the game world. But now, less than a year after his return to the stage, his journey is coming to an end again. Comcast Spectacor CEO David Scott provided this information specifically for Deadline magazine. According to him, the main reason why the G4 journey came to an end is because of the following.”In recent months, we have been working hard to generate interest in G4, but the audience is low and the network is not achieving sustainable financial results. This is certainly not what we hoped for, and as a result we have made the very difficult decision to close G4 with immediate effect.According to some reports, the high fees for visiting celebrities, often taking 20-30 thousand dollars, had a great influence on the poor financial condition.
Comcast shuts down G4 TV, ending attempt to return to gamer-focused network https://t.co/M6WWMfw6UV
— Deadline Hollywood (@DEADLINE) October 16, 2022
The G4 online television environment is not the only gaming project whose editors are going through hard times. Last month, for example, Tencent cracked down very aggressively on part of the editorial staff, and especially on Fanbyte’s editor-in-chief, whom they got rid of without prior warning. According to server employees, the dismissal came as a complete shock to them, as they worked with some of the dismissed employees for several hours before they were fired. The wave of layoffs in the gaming industry has also affected the staff of the British media house Future, which also cut staff in the gaming sectors. However, the company presented that it was a really difficult decision for it, but it was necessary.
Surprisingly, today I was fired from Fanbyte. I’ll probably try to take a breath and figure out what I want to do, but at the same time, I want to make sure that everyone who’s been touched by this week’s media layoffs finds their footing.
— John E Warren ♿️🤠 (@FloppyAdult) September 15, 2022
The overall development of the situation shows that the gaming media is slowly but surely falling. The big distributions don’t rely on classic formats, but influencers who have a chance to reach a much wider audience than the formats used by gaming websites over the past ten years.
What about you? Do you prefer classic media or are you more comfortable watching certain personalities on certain streaming platforms?
Source :Indian TV
