Bandai Namco plans to expand to the West

Bandai Namco is a large company that has long-term plans to expand beyond Japan and neighboring Asian countries. His goal is to grow to the West some Friday with the help of his European branch, which manages to establish contacts with the biggest players in the European gaming industry. The really big success in his efforts has undoubtedly been the excellent RPG Elden Ring, which has already sold over 16.6 million copies. The success was not entirely unexpected, as can be seen from the reaction of Bandai Namco Europe CEO Arno Müller, who said: “We assumed that [Elden Ring] it will be of high quality, but the fact that it has reached such a large audience makes us very happy.“. He also enjoys high sales.

However, according to an interview with Games Industry, he is most pleased that with this thing the company reached out to a group of players who have so far avoided the Dark Souls series. Elden Ring is, in fact, the first of the games that really managed to break through in the West. The company’s portfolio is unprecedentedly extensive, so you can be sure that its ambitions will not remain unfulfilled. One of their current priorities is to increase the number of IP-based publications for the Western market by 50%, which they will certainly achieve with relative ease thanks to brands such as Park Beyond and The Dark Pictures Anthology. These are strong brands that always target a certain type of audience. In addition, he has several projects up his sleeve that are yet to be unveiled.

One of Bandai Namco’s main long-term goals is to create its own IP addresses, making it less dependent on potential competition. It is also important that the company continues to expand into the Western market. According to Muller, Elden Ring is just the beginning of the exciting journey that lies ahead.