Why is Microsoft buying Activision Blizzard?

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With Microsoft’s acquisition of Activision Blizzard, Call of Duty is the most talked about and concerns about whether this acclaimed action series will land on the PlayStation console in the future.

If anyone thought that Microsoft would spend a record 68,$7 billion mostly because of Call of Duty, so for Xbox it won’t pay off even in the long run. The American company is looking at something else, which is much more important and has much more potential, Phil Spencer said in an interview with Bloomberg.

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This is about mobile games, which is played by more than 1.5 billion people. So it’s the biggest gaming platform and Microsoft naturally wants to be more active on it. And this is exactly what Activision Blizzard will take care of. King Studio.

Creators of the Candy Crush series, Crash Bandicoot: On the Run! and other mobile hits accounted for 82 percent of Activision Blizzard’s total revenue in the most recent fiscal quarter. Regardless of this Diablo Immortal managed to earn $100 million in just eight weeks.

Another good reason is Blizzard and its famous PC games. So Microsoft aims to make a name for itself on mobile and continue to grow on PC, all combined with Xbox Game Pass and PC Game Pass subscriptions.

As early as 2020, Activision has expressed interest in making mobile adaptations of all of its major franchises. In the future, we can expect even more games for Android and iOS smartphones and tablets. Let’s hope they don’t depend so much on microtransactions.

Other Xbox Series X/S and Xbox One backwards compatible games should present less of an advantage. This is stated by the insider Siftekal_Nick. Fans are hoping these could be classic versions of Crash Bandicoot and Call of Duty.

Source :Indian TV

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