At the beginning of the year, many gamers were shocked by the announcement of Microsoft. buy Activision Blizzard for a record $68.7 billion. This is by far the biggest acquisition in the gaming industry, meaning that not only will big-name and very well-selling brands including Call of Duty, World of Warcraft and Diablo come under Microsoft’s control, but also a number of studios that work together more than 10 thousand people.
Even with all this in mind, a detailed and demanding analysis is carried out, when individual markets study the impact of the transaction on their territory, on their consumers. For example, the UK wants to ensure that the acquisition does not have a negative impact on customers and employees, that is, the entire UK video game market, which is valued at $190 billion. The British want to investigate this matter very carefully. The purpose of the investigation is to assess whether the agreement is likely to harm competition and result in poorer consumer outcomes, for example through higher prices, lower quality or limited choice.
Saudi Arabia’s competition authority has approved Microsoft’s acquisition of Activision Blizzard. This is the first of many that will be required to close the $68.7 billion deal https://t.co/mVMJqPi2GE.
— Tom Warren (@tomwarren) August 21, 2022
The Saudi Arabian Competition Authority was the first to approve the acquisition. In addition, he can also approve the deal before the end of the month. Federal Trade Commission (FTC) in the USA.
Acquisition approval is backed by Communications Workers of America, the largest labor union in the United States. With that in mind, the FTC, which recently received a letter from the union, is also expected to approve the deal soon. The FTC is most concerned about working and working conditions in the US in the event of an acquisition.
According to Microsoft President and Vice Chairman Brad Smith, Acquisition of Activision Blizzard moving fast considering how big it is.
Meanwhile, Microsoft has to counter Sony’s fears in Brazil. Recently, thanks to the local CADE, we got some interesting behind-the-scenes information. MJ:
Microsoft expects to complete the acquisition in fiscal year 2023, which began on July 1 this year and ends in June 2023.
Source :Indian TV
