EA Sports will name LaLiga 2023-2024, according to Marca: Here are the details of the operation

The video game company will contribute around 30 million euros per year by expanding its existing sponsorship.

A few weeks ago, we learned that the sponsorship agreement between LaLiga and Banco Santander at the end of the 2022-2023 season, which has not yet started, has expired. But probably very few of us thought that what would replace the financial institution would be nothing less than EA Sports, which, according to Marca, would contribute. about 30 million euros for naming rights by expanding their sponsorship with the contest.

EA Sports to launch a new football brand in 2023 after divorce with FIFAAccording to the always sports newspaper, the deal between the North American firm and the highest football competition in Spain will be valid for five years, nearly double the 17m euros Banco Santander has awarded so far. Additionally, as we mentioned at the beginning, the developers of FIFA 23 are continuing their other sponsor deals as follows: an additional 30 million euros per season.

A few weeks ago, the newspaper Expansión cited the deal, which was run in absolute secrecy by the head of the National Professional Football League, Javier Tebas, betting some big tech firms in the industry like Amazon. Finally, according to the sources of the business newspaper, EA Sports was behind an operation. Revolution.

More than a name for LaLiga

In addition to a name change that has yet to be finalized for LaLiga—including Division One, Division Two, Words and Words, and eLiga—the deal includes logos, graphics and fonts that we assume will be compatible with the visual for EA Sports’ matches for EA Sports FC. There is little to say in the absence of official confirmation at the moment, but they point out that the deal from Marca is based on five pillars. technology, digital, content, grassroots and brandingall with the idea of ​​forever changing the way they interact with fans and consume content, create more synergies.

This deal comes at a pivotal moment for EA Sports, which, after nearly 30 years of cooperation, will face the end of its contractual relationship with FIFA in 2023. But for now, it’s time to wait for FIFA 23, which yesterday introduced new features in Career mode. Football simulator launches September 30 for PC, PS5, PS4, Xbox Series X | S will come to Nintendo Switch via Xbox One, Stadia, and Legacy Edition.

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