Wi-Fi isn’t what you think, and it took 20 years to learn

No, it doesn’t mean “wireless fidelity” and its real name is more artificial than you might expect.

Wi-Fi disappears and it takes two seconds to get up to check the router that informs the whole house, office and entire building about the event, but why don’t you know what that term means? that word, whose spanish pronunciation ridicule of the majority of Spanish and English speakers on the other side of the pond (it sounds like chirpingJosé Manuel, what do you want…), should be an abbreviation forwireless loyaltyBut the truth leaves much to be desired.

We learned this too late, because the truth can be found in an interview on the Boeing portal almost 20 years ago by one of the founding members, Phil Belanger. WiFi Alliancebut we move forward through the scholars in the room to bring you insights that will change your perspective on what is real and what is sacred: The term “Wi-Fi” means absolutely nothing. A brand without etymological roots, born out of emptiness…

Original term describing wireless connectivity technology IEEE 802.11b Direct Sequence, but as you can see it is difficult to profit from a product with such a name. That’s why the agency responsible for marketing for the Wi-Fi Alliance 10 recommended brandsand the group stayed with our acquaintance.

belangerIn his interview, he explained the topic as follows: “The only reason we are talking is «wireless loyalty» because some of my classmates were afraid. They didn’t know about brands or marketing. Not seen to use the name “Wi-Fi” without having to explain laterthat’s why we decided to include the slogan «Wireless Loyalty Standard» next to the name. It was a mistake and it did nothing but confuse people and dilute the brand.”

Now you know, the next time you read an article on how to set up a good Wi-Fi network, the keyword is a construction in the marketing labthat kings are fathers and SEO reigns over all of us.