You’ll soon be able to buy Aloy, Ellie and Kratos toys: PlayStation offers a new product deal

New PlayStation partner Spin Master plans to make action figures, toy sets, plush toys and more.

PlayStation has given us some of the most memorable games in recent years, but the Japanese company also wants to entertain the little ones with initiatives. breaking the digital border video games. We’ve already been able to play with a mini Aloy starring in a Horizon LEGO set along with a Longneck: Forbidden West. And while PlayStation licenses have a wide variety of commercial products, the firm thinks: further expandable.

Bringing the storytelling of PlayStation games to life in a whole new wayChris BeardallThat’s why it surprises us today with a deal that combines PlayStation and PlayStation. spin mastera toy company to accomplish a mission: to produce more goods Around the stellar IP of the Japanese company. As such, and according to information published on VentureBeat, this association will result in “action figures, collectibles, play sets, plush toys, role-playing games, vehicles, radio-controlled cars, and products from the puzzle and game category.” “.

In accordance with Chris BeardallAs Spin Master’s communications director, this deal will see PlayStation video games explored with new ideas for the company: “Together, we will bring the interactive storytelling of Sony’s immersive PlayStation games to life in a whole new way, digital into a reinvented physical game”.

Grace Chen“We are committed to creating the highest quality gaming experiences for our global fan community and finding new ways to bring our favorite characters to the world,” concludes the vice president of network advertising at SIE. new viewers“Apparently, this deal would expand existing sales of franchises such as: God of War, Uncharted, Horizon or The Last of Us.

When it comes to video games, it’s worth noting that PlayStation gave us a 2022 full of reasons. Turn on PS4 or PS5. We’ve already been able to enjoy news like Horizon: Forbidden West or Gran Turismo 7, but the Japanese company refuses to put the brakes on and therefore its community is getting ready to play The Last of Us: Part 1 and the long-awaited game. God of War: Ragnarok.