Nintendo Switch is being promoted with a stand in China where it’s hard not to stop and play

The Japanese console was successful in China and outpaced the PS5 and Xbox Series X|S.

As we reported yesterday, consoles are experiencing a minor golden age in China, and after overcoming government vetoes in 2014, they are slowly becoming more of an entertainment alternative to be considered by the lucrative PC-centric market and mobile devices in the Asian country. . Of the three systems, the Nintendo Switch is the best seller, but just having good games isn’t enough to make it happen.

It is also necessary to carry out unique marketing activities that will bring your brand’s name to the widest possible audience. And an example of the company’s good work in this area in China can be found here: ShenzhenA city of more than 12 million inhabitants located near Hong-Kong, where Big N saw fit to distribute their arcades together. undergroundmaybe a subway or an exit from a mall, leaving a small window so everyone can see what’s playing.

The images shared by Donkeytonk are purely made to entertain visitors, New Super Mario Bros., where players can sit on a small sofa with a Nintendo Switch in front of them. It shows two sets along with U Deluxe or Super Mario Odyssey. It is hoped that other works in the catalog of the Japanese company, such as the Ring Fit Adventure, will also be appreciated.

In short, it’s one more way for Nintendo to bring their passion for video games to the Chinese consumer, who is increasingly interested in hits from Japan and the West despite Beijing’s strict restrictions on the industry. In this sense, a few months ago, the banned games list on Bilibili, an alternative to YouTube in China, received a lot of comments for containing bloody, violent and/or pornographic content.