play station follows xbox about advertising in free to play games: a way of monetization that goes beyond microtransactions and can make such projects more sustainable.
A few days ago, news broke that Microsoft might put ads on free-to-play games, and today Business Insider Sony will do the sameor at least that would have been the intention of the Japanese company.
Three people involved in the project claim to have tested different solutions with some promotional partners. The goal would be to give developers one permission. more creative freedom on the securities front F2P.
The operation should begin by the end of this year and allow the promotion of ads in PlayStation games, but in an integrated way: signs in stadiumsfor example, trailers that give rewards if users want to watch.
Also, according to these sources, Sony would have started discussing this possibility about eighteen months ago, but at the same time it was too obvious to say that advertised companies wouldn’t be able to collect user data.
Source: Multiplayer
