Tencent fishes on PlayStation in a race to become even bigger in video games
It will work with the Chinese giant, which has been one of the most important representatives of the brand in the last ten years.
yes by name shawn layden nothing comes to mind, it is possible to understand who we are talking about by taking a look at the picture. About Former president of Sony Interactive Entertainment AmericaHe left his position at the company in 2019 and therefore ceased to be one of the main faces of PlayStation.
Act as a strategic consultantAfter some time away from mainstream roles in the industry, the manager confirmed via his professional profile on LinkedIn: Joined Tencent Games, the Chinese giant with an increasing presence in the video game industry. Of course, the position he will occupy will be less important: strategic consultant.
“I am pleased to share that I have recently joined Tencent Games as a strategic advisor. In this new role, I look forward to advising, assisting and supporting the Tencent team as they deepen their activities and commitments. in the industry to which I have devoted most of my careerLayden writes in the shared message.
“We are at a pivotal point in gaming and interactive entertainment. There are many possible paths ahead, but deep, broad, inclusive, refreshing, inspiring and sustainable to name just a few“I am very happy to continue this journey of discovery and I thank Tencent for this opportunity.”
Decades in the industry
To summarize Shawn Layden’s career, we should go back several decades since the former executive joined Sony in 1987 as a communications assistant. The PlayStation division welcomed it in 1994 and remained there until twenty years later. from Jack Tretton and began appearing and presenting at major Sony conferences At E3 and other shows.
It began offering PlayStation conferences in 2014.In 2018, he became president of the PlayStation development studios group then known as Worldwide Studios. playstation studios. Currently, PlayStation’s CEO is Jim Ryan, who is one of the main faces of the company, along with industry players like Hermen Hulst who have a presence in the company.
Since then, Jim Ryan has bet on the PlayStation being more open as the basis for the company’s moves forward, though he hasn’t been able to engage with the public in a way similar to other facets of the industry. Layden already a year ago some concerns about the future of video gamesensuring that exponential growth in investment in major launches is unsustainable.
Source: 3D Juegos
