Sony Founded Interactive Entertainment New China-based Software Business Development divisionclearly to strengthen Presence of PlayStation in this area, which has proven to be particularly strategic for the future of the brand.
New section defined “System Development Department 4” and Platform Experience is defined as an embedded division under the Platform Software Department of the Software Development Center. Sean Kelly is the head of this new Sony department, while other executives are Momoko Nakatani, Taichi Okabayashi and Yosuke Konishi.
Kelly was already placed at the top of the business in China, so they’re already pretty consolidated staff in the region. The meaning of this maneuver can be found in the growing importance of the Chinese market for PlayStation: China, sixth sunday In terms of availability across PS5’s operating countries, and 72 weeks after launch, sales of the new console are 2.7x higher than PS4’s recorded sales in the same timeframe.
Also included are the average spend per user and PlayStation Plus subscriptions. highest on PS5 Compared to what was seen in the previous generation in China. Confirmation of this importance of the Chinese market for Sony comes the creation of this new division, which aims to establish an important reference point for PlayStation in this field from an operational point of view.
If we also consider other initiatives such as the China Hero Project and the dizzying rise of video game projects from China, we can expect a significant increase not only in the PlayStation business in China, but also in the market. chinese games In western markets, probably.
Source: Multiplayer
