Twitch, a popular streaming platform currently owned by Amazon, may be considering changing its payment model, which has content creators worried.
A new Bloomberg report from Cecilia D’Anastasio looks at how Twitch plans to share revenue with top earners. These changes include additional advertising incentives and reduced subscription fees that cost most publishers a 20% cut in revenue from 70% to 50%. But in return, Twitch may consider removing these streamers from their exclusivity contracts so they can make up for lost revenue.
This, unsurprisingly, angered several broadcasters, who said “advertising could alienate audiences and hurt their stats,” according to D’Anastasio. The changes, while not yet confirmed, could go into effect as early as this summer.
Bloomberg: Twitch plans to change its affiliate program
Ideas currently being discussed (incomplete):
– Encouragement for more publicity
– New Brune split (70% -> 50%)
– New level system
– More exclusivity
– Changes may be made this summerMore: https://t.co/3YLvs7DlKT pic.twitter.com/o9Q1sRvg5M
— ნიბელი (@Nibellion) April 27, 2022
“Twitch management has been considering possible changes to the 10-Year Partner schedule for several years now,” D’Anastasio said. “Early discussions centered around artists’ demands for work-life balance,” he said. worry about losing bosses.
If you have to believe the detailed information, that seems to be a thing of the past.
Hassan Picker, one of the platform’s most popular political editors, responded to the proposal on his verified Twitter account on April 27. He explained that he saw this move and that was one of the reasons he wanted to lock it in 1 minute. Advertising on time.
“I love the cramps, but they seem to pass [content creators] To fix their profits” He wrote“Almost all of my income comes from subscribers who choose to give me $5 a month. Twitch is not based on a 50/50 split, which makes it profitable enough for small developers in the process.”
Picker went on to say that he doubts the only reason Twitch is “taking such action” is because they don’t see a real competitor in the live streaming industry.
Fear! pic.twitter.com/3JfnNEkM9I
—Twitch (@Twitch) April 27, 2022
Other publishers have also announced their positions. A famous toy publisher added their idea in response to Jackseptice tweeted by Nibelion Give a summary of the proposal.
“What a joke. It makes things worse for everyone except Twitch itself. He wrote.
“It’s like I don’t even know who you are” jericho wroteAnother well-known gaming streamer said, “Subscriptions are more important to every streamer’s life than almost any other utility Twitch has to offer, and a deal breaker is financial ruin and the instant deletion of potentially thousands of full-time beginners. Platform.”
Even small creators are expressing their concerns. In an interview with Kotaku streaming PleasantlyTwstd, he explained that the proposed changes will give “little incentives” for small creators to grow.
“Twitch has been kind of a holding model where their priority is to make more money on the platform, but until they really try to work more closely with people who make their money or create tools freely, they will continue to spread ideas “and failed ‘attempts’,” he said.
DBLTAP cannot confirm whether these changes are complete or take effect after the response.
Source : dbl tap
