Apple is officially part of the world development world with a historical step: the acquisition of RAC7, a small but talented Canadian study, known for its Sneaky Sasquatch, one of the leading names of Apple Arcade.
For the first time, Apple buys a study of video games. This is an unusual solution for a giant, which has always preferred external cooperation and exceptional contracts, and not a direct acquisition in the game sector.
The RAC7 consists of a team of two people and gained global glory thanks to the Sneaky Sasquatch, the winner of the Apple Arcade Game of the Year in 2020.
Runned in 2019, Sneaky Sasquatch conquered the younger audience (and not only) with his pleasant, ironic style and simple, but rich gaming process. The game has become a real talisman of the Apple Arcade platform, with continuous updates and a loyal community.
According to the first statements, Apple defined the operation as a unique case, indicating that this is not the beginning of the acquisition campaign in this sector. The main attention is paid to direct support for the continuous development of Sneaky Sasquatch and, possibly, the possibilities of new future names.
Acquisition arrives at a strategic moment: during the next WWDC 2025 Apple, a new application dedicated to the game designed to replace the gaming center. The movement that is aimed at combining the ecosystem of the video game on the iPhone, iPad, Mac and Apple TV.
This choice can open the way for a new exclusive content for Apple Arcade, as well as for an increasingly dense integration between hardware, software and entertainment content from Apple.
Source: Tutto Mercato Web
