play station And xbox they are seriously considering going advertising in them games: There has been a news recently and although the features of this strategy have not been clarified yet, it seems that both companies have made the same evaluations.
For both Microsoft and Sony, the idea should be: to earn money differently from the traditional microtransactions and these rumors are often associated with discourse that appears to be only about productions. free to playbut no confirmation so far.
Users’ reaction to those who currently present themselves as mere rumors has been generally negative, but the conversation is not that simple, and reasoning about it may allow us to understand whether this initiative is an attempt. problem or a ‘opportunity for the game market.
Possibly the tip of the balance could tip over to one side rather than the other, based on the concrete intentions of the two companies. we’re talking about the classic product placement? The disclosures accompanying the patents seem to confirm this without excluding other forms of promotion.
These can be “hidden” ads, for example, to integrate with the graphics of the current game. banners or signs in the stadium for a sports title, or maybe energy drinks As seen recently on Death Stranding (review). A solution that users consider mostly harmless.
But where are they introduced real advertising trailers, as it has been for a while with freemium titles on mobile, the discourse would certainly be different and there would be an important distinction to be made. We all agree that a full-price product cannot contain such things, right? But when it comes to projects free to play, the question is different and likely affects individual sensitivities. These are builds sustained through various Battle Passes and microtransactions, but only the most famous and common may find this approach sufficient to cover costs.
That’s when ads can represent a person. sourceAllows the creation of different than usual, more original than average experiences, thanks to a more or less guaranteed base of receipts to cover the shoulders of developers, so it’s free to experiment. And those who don’t want to see those trailers can maybe buy an in-game package to get rid of them.
What do you think? What kind of ads will Sony and Microsoft add to their games? Will it be a phenomenon limited to free-to-play, or maybe not all? Does this seem like an acceptable compromise? Let’s talk about.
Parliamone is a daily opinion column that offers a starting point for discussion around the day’s news, a small editorial written by a member of the editorial team but not representing Multiplayer.it’s editorial line.
Source: Multiplayer
