Kingston becomes number one SSD supplier

TrendForce’s recent results are a testament to the dedication and hard work of our entire team, and we are grateful for the recognition and success we have shared with them,” he adds.

According to TrendForce, the global solid-state drive market has adjusted the dynamics of supply and demand in 2022. This follows a resolution to the IC shortage that has hampered the market in 2021. Despite this decision, global SSD shipments have declined, with only 114 million units shipped. in 2022.

Compared to the previous year, this figure decreased by 10.7%. However, Kingston remained the leader in SSD shipments in 2022 with a strong lead. Even with market challenges, the top five third-party suppliers excluding semiconductors accounted for nearly 60% of the 2022 total. The results strengthen Kingston’s position as the clear leader in SSD manufacturing, with the second supplier responsible for just 9% of the total market.

With the global economy still reeling in 2023 and laptop and desktop supplies facing constraints, module makers are strategically managing high-value inventory while positioning themselves for competitive pricing in their supply strategies.

Towards the end of the third quarter, market sentiment quickly changed, driven primarily by decisive production cuts by NAND flash memory suppliers. This shift has been particularly evident in SSD cost dynamics, favoring module manufacturers with lower-cost inventory.

Demand for NVMe PCIe 4.0 SSDs continues to shape the market environment, forcing module manufacturers to continually migrate from SATA to PCIe. TrendForce predicts that the provision of NVMe upgrades will likely increase brand awareness and continue to drive global shipments.

In 2022, Kingston expanded its product offerings to include low-cost and high-performance drives, as well as offerings in the external and encrypted storage categories. With the release of the new NVMe NV2 client drive in 2022, the product has quickly become the most popular product in Kingston’s lineup this year, with over 12 million units sold worldwide since launch.

Following the success of the award-winning Kingston FURY Renegade SSD, Kingston has updated the drive to include a heatsink option ideal for console and PC gamers. This underscores Kingston’s ongoing focus on developing high-quality NVMe solutions.

In addition to expanding its product portfolio to better match consumer purchasing trends, Kingston offers superior sales support and access to in-house product experts and engineers.

This has resulted in more than three successful decades of reliability and customer support. Kingston’s #1 position in the SSD market is not surprising, as the same approach in the DRAM division has enabled the company to become the largest supplier of third-party memory modules for the 20th consecutive year. For more information about Kingston, visit the brand’s official website in Brazil.

About Kingston

From laptops and PCs to big data, IoT wearables and smart devices, and parts design and contract manufacturing, Kingston helps deliver solutions for how you live, work and play. The world’s PC makers and the largest cloud storage companies depend on Kingston to meet their manufacturing needs, and our passion fuels the technology the world uses every day. We strive to go beyond products to have a big vision, meet our customers’ needs and deliver solutions that make a difference. To learn more about how Kingston works with you, visit the website.

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