Taiwan Excellence, organized by the Taiwan External Trade Development Council (TAITRA), the International Trade Administration and the Ministry of Economy, successfully completed its participation in the 2023 Brasil Game Show, the largest gaming fair from Latin America. The event took place from October 10 to 15 in Sao Paulo.
The platform brought together 13 Taiwanese brands that received the Taiwan Excellence award, which recognizes the best Taiwanese developments and technologies: Apacer, Asus, ASRock, BenQ, Edimax, G. SKILL, Gigabyte, InWin, Makalot, Maktar, Thermaltake, TeamGroup and XPG/Data.
Over the five days of the event, which was expected to attract around 300,000 people, they presented 45 high-performance products, including to the Brazilian public. These include the T-Force GD360E SIREN All-in-One ARGB liquid cooler, ASRock B660M Phantom Gaming 4 motherboard and Thermaltake Core P3 TG Pro case, all of which were presented at a press conference on the opening day of the exhibition. fair, Wednesday (11) – brought together 42 journalists and content producers.
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In addition to viewing the items, the public at the booth took part in a number of special events, including cosplay competitions, brand activations with Brazilian influencers, Q&A games and more.
Regarding the presence of the Taiwan Excellence booth at BGS, Kuang Jong Fong, Superintendent of the Taipei Economic and Cultural Office in Sao Paulo, noted that “being here represents a valuable opportunity to strengthen trade relations between Brazil and Taiwan.” “We want Brazilians to learn more about products made in Taiwan and improve their games with them,” he said.
Brands also took the opportunity to get closer to the public. “It was a unique experience to present, demonstrate and explain our products directly to people,” commented Eduardo Inturn, TeamGroup representative. “We follow the growth of the gamer market, and participating in the Brasil Game Show with Taiwan Excellence helped showcase our high-performance products,” added Christina Gonsalves, ASRock representative.
“Our participation in BGS together with Taiwan Excellence exceeded all expectations and allowed us to reach the public in the best possible way,” analyzed Thiago Thiery, Marketing Manager of Adata in Brazil. Everton Rodrigues, Thermaltake’s country representative, agrees: “This direct contact provided valuable information and real-time feedback.”
Influential people who stopped by the Taiwan Excellence booth at this year’s BGS were also surprised. “It was really great to be a part of the activation. Giving people a cool experience is something incredible,” says Felipe Oliveira Araujo, content creator at Procrastinando TV. “It was very positive, we really enjoyed it.”
ABOUT TAIWAN EXCELLENCE
Its mission is to introduce Taiwan’s innovative products to business leaders and consumers around the world, with the goal of raising awareness of how these innovative products have a positive impact on our daily lives. The Taiwan Excellence Award was established by the Ministry of Economic Affairs in 1993. Each year, eligible candidates undergo a rigorous selection system covering the four key areas of R&D, design, quality and marketing to identify exceptional products that bring innovation while meeting requirements. Main criteria for production in Taiwan. The products selected for the Taiwan Excellence Award set an example for the nation’s industry.
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Source : Married Games
