A LG Electronics and esports organization Flow will be together for the second time in a row at the largest gaming event in Latin America, the Brasil Game Show (BGS), which will take place from October 11 to 15 in Sao Paulo (SP).
The brands will hold several events across the 500 m² space, with a particular focus on the launch of two monitors from the line. UltraGear from LG with OLED technology and ultra-fast response time; the presence of Fluxo stars such as Nobru and Serol interacting with the community; show matches; and an open space for matches.
The partnership between the companies began a year ago at BGS 2022. Since then, LG has sponsored the League of Legends Academy and Fluxo trainee teams, the Counter Strike: Global Offensive (CS:GO) and League of Legends teams. In August, Waxinfluencer and one of the biggest Free Fire streamers in the country, as well as co-founder of Fluxo, has been announced as the official brand ambassador for LG UltraGear gaming monitors.
“We are very pleased to once again take part in BGS in partnership with Fluxo. The gaming universe is very important to LG, so it is important to stay close to the gaming community to understand consumers and develop even better products for gamers, like our line of UltraGear monitors,” he said. Leonardo AlmeidaSenior IT and B2B Manager at LG do Brasil.
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LG and Fluxo at BGS 2023
“LG’s presence at BGS for the second year in a row reinforces our commitment to the gaming universe. Just like our partnership with Fluxo. During the event, many new products and innovations will be introduced, and public interaction will make the experience even more relevant, says Sona Lee, head of marketing at LG Brasil.
“Reaching an audience passionate about gaming, esports and entertainment is a special opportunity for us. Together with LG, our partner and sponsor, we can once again have the chance to be closer to our community, offering experiences that will live on in the lives of our fans and the gaming community,” he comments. Vinicius JunqueiraCEO of Fluxo.
“We are making history in eSports and we want to do it again at BGS with LG. Our presence at this year’s event is under the theme “Breaking the Game”, and it is in this spirit that we will share not only with our fans, but with the entire community our passion for eSports through a series of activations for the public.” Jefferson GoesChief Operating Officer and Co-Founder of Fluxo.
In a space created by brands, booth visitors will be able to enjoy various activations. Events include competitions with prizes such as an LG UltraGear monitor, as well as Fluxo jackets, New Era collaboration caps, cups, keychains and Fluxo bags. The public will also be able to take photos with Fluxo influencers and players such as Serol, Nobru, Luqueta and Paulinho O Loco.
Brands presented a creative concept for the event “BGS Game Violation”, inspired by the counterculture, which unites the idea that together LG and Fluxo can transform and strengthen the gaming culture in Brazil. The campaign will be presented in the form of graphic elements on the stand. And during each day of the event, artist Leo Vargas will personalize certain items, such as jackets, cups and spray cans.
SERVICE:
- Brazilian Game Show – BGS 2023
- Date of: October 11–15, 2023
- Time: 10.11, from 15:00 to 21:00 | from 12 to 15 October, from 13:00 to 21:00.
- Local: Norte Expo Center (Rua José Bernardo Pinto, 333, Vila Guilherme, Sao Paulo – SP).
- LG x Fluxo booth address: In front of the VIP entrance, next to the BGS esports stage.
- Information and tickets: Connection
Seeing is believing – products that only LG has
Campaign Seeing is believing – products that only LG has – aims to highlight LG’s exclusive technologies and test the products to show that once a customer sees and uses these products, they will fall in love with them and become a loyal consumer. Building on years of pioneering technology and innovation, the Seeing is Believe campaign is the company’s invitation to consumers to try LG solutions and prove that the brand offers the highest technology, innovation and connectivity with features that only LG has.
About LG ELECTRONICS, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in nearly every country and a global workforce of more than 75,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle Component Solutions and Business Solutions – collectively generated global sales of more than US$56 billion in 2020. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, ventilation solutions, monitors, service robots, automotive components and premium brands LG SIGNATURE and smart LG ThinQ are known throughout the world. Visit the website to stay up to date with the latest news.
ABOUT LG ELECTRONICS BRAZIL
Operating in Brazil since 1996, LG Electronics sells an extensive product line of more than 350 products in the country, including televisions, audio-visual equipment, IT equipment, air conditioners, home appliances and enterprise solutions. The company, which produces most of the products sold in Brazil at its factories in Manaus, is already considered LG’s second-largest operation, behind only the United States. The Brazilian subsidiary, which employs approximately 6,000 people, has its own research and development center, technical support and call center, as well as its own store in Recife.
ABOUT STREAM
Fluxo is an esports organization founded in 2021 by Bruno “Nobru” Goes and Lucio “Cerol” Lima. Champion of the Brazilian Free Fire League in its first year of existence, today the organization includes professional teams from League of Legends, CS:GO, Free Fire and representatives of other categories. The company’s content hub is made up of the biggest names in the entire Brazilian gaming scene and is focused on turning their experiences into entertainment for our fans, followers and supporters.
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Source : Married Games
