Taiwan’s dominance in gaming hardware production can be seen up close at this year’s Brasil Game Show. From October 11 to 15, TAITRA (Taiwan External Trade Development Council) will showcase more than 40 products from 13 internationally recognized brands from the country at the Taiwan Pavilion.
With a 150 m² booth located in the heart of Latin America’s largest gaming fair, the public will have access to news and trends recognized by the Taiwan Excellence Award, a rigorous selection system covering key aspects of R&D (research and development). , design, quality and marketing to identify exceptional products made in Taiwan, developed locally, that offer great innovation to consumers.
The space will feature laptops, monitors, SSDs, memory cards, cases and other cutting-edge items that represent Taiwanese industry excellence and are sure to capture the attention of gamers attending the event.
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In addition to gaming hardware, other renowned products will be on display that combine technology and lifestyle devices for gamers. An example is the Makalot physical activity pants, which feature electrical muscle stimulation technology that offers the equivalent of hours of exercise in 20 minutes.
13 brands will present their technologies at the Taiwan Excellence stand: ADATA, Apacer, ASRock, ASUS, BenQ, Edimax, Gigabyte, G.SKILL, InWin, Makalot, Maktar, Teamgroup and Thermaltek. In addition to related partner launches, the Taiwan Excellence space will also offer interactive events, activations with prizes and gaming experiences, as well as gifts and support for enthusiasts regarding the technologies featured there.
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The public visiting the Taiwan Pavilion at the Taiwan Excellence Exhibition at BGS 2023 will be able to play The Crew Motorfest on gaming PCs, meet influencers who pass by, have fun on a 360° photo machine, participate in cosplay competitions and test their luck in daily draws. On October 11, the first day of BGS 2023, the venue will also host a press conference where ASRock, Teamgroup and Thermaltake will present their products.
Bilateral trade between Taiwan and Brazil reached more than US$3.8 billion in 2022. Among the main products exported from Taiwan to Brazil, memory elements and integrated circuits lead the way. The country produces more than 60% of the world’s integrated circuits and electronic components and is responsible for a significant portion of the world’s computer and mobile phone equipment.
Brazil is the largest video game market in Latin America, according to a 2022-2026 report from consulting firm PwC. In the first year of the study, the national electronic gaming industry recorded revenue of approximately US$1.4 billion. According to the study, this value is expected to double by 2026.
“We are very excited to take part in BGS 2023. This event is a great opportunity for us to showcase our Taiwanese expertise and craftsmanship to Brazilian gamers,” said Sandra Shi, Director of Taiwan Trade Center Brazil. “The fair is also extremely important for us to expand our business network and presence in the minds of this public, who, like us, are very demanding about the quality of what they consume.”
ABOUT TAYTRA
TAITRA, founded in 1970, is Taiwan’s leading non-profit trade promotion organization. Sponsored by government and industry organizations, TAITRA helps companies expand their global presence. Headquartered in Taipei, TAITRA has a team of 1,300 experts and five local offices in Taoyuan, Hsinchu, Taichung, Tainan and Kaohsiung, as well as 63 branches worldwide. Together with the Taipei World Trade Center (TWTC) and the Taiwan Trade Center (TTC), TAITRA forms a global network to promote global trade.
ABOUT TAIWAN EXCELLENCE
Its mission is to introduce Taiwan’s innovative products to business leaders and consumers around the world, with the goal of raising awareness of how these innovative products have a positive impact on our daily lives. The Taiwan Excellence Award was established by the Ministry of Economic Affairs in 1993. Each year, qualified candidates undergo a rigorous selection system covering the four key areas of R&D, design, quality and marketing to identify exceptional products that deliver innovation while meeting requirements. Main criteria for production in Taiwan. Products selected for the Taiwan Excellence Award serve as examples of national industry.
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Source : Married Games
