Pringles® brings news and highlights of the game’s calendar to dedicated channels on IGN and MGG. Special coverage began with BIG Festival in June, followed by Gamescon (Germany) in August. In October, the brand will be presented at the Brasil Game Show and finally in December at The Game Awards (USA). Coverage includes in-studio performances and physical attendance at events, as well as content and awards before and after the fair.
Based on the concept of “Make Your Game Popular”, the campaign aims to strengthen Pringles®’s relationship with the Brazilian gamer community. In addition to covering the biggest gaming and esports events of 2023, the brand will have content and media. always on during a year. The partners selected were IGN, the world’s largest gaming and pop culture brand, and MGG, Brazil’s largest esports company.
“Pringles® has focused its efforts on increasingly strengthening ties with the gamer community, not only in Brazil, but throughout the world, as part of a global brand strategy. Over the past two years, a series of releases, promotions and partnerships has been developed to reach this universe, and we are very pleased with the reception. The partnership with IGN and MGG is another step towards making Pringles® the perfect accompaniment to online matches,” said Cristina Monteiro, Director of Marketing for Kellogg Brazil.
The reach is multi-platform and multi-channel, including IGN and MGG’s social networks – Facebook, Instagram, Youtube, Twitter, Twitch and TikTok – which have over 10 million followers.
Game Business Development Manager at Webedia Brasil, the group behind IGN and MGG, Guilherme Albuquerque showed how the vertical audience profile fits in with Kellogg’s goals. “Our audience research shows that the majority of gamers tend to eat during the game in favor of snacks. This partnership is ideal for bringing Pringles® into this universe, increasing engagement and reach, and solidifying the brand as an opportunity for snack during the game”.
About Kellogg:
At Kellogg Company (NYSE:K), our mission is to do our part to create a better and more just world where people are not only fed but satisfied. We strive to create “better days” and place at the table for everyone with our iconic brands, including Pringles®, Cheez-It®, Kellogg’s® Corn Flakes, Kellogg’s® Extra, Kellogg’s® Müsli, Froot Loops®, Cornflakes®. , Trink® and Parati® products.
The company’s global net sales in 2022 were approximately US$15.3 billion, mainly in snacks, cereals, biscuits, powdered drinks, pasta and more. As part of our target platform, we are helping fight hunger as we strive to create “better days” for 3 billion people by the end of 2030. For more information visit the website.
Talk to us in the comments and let us know if you liked this news and take the opportunity to read more news about our list of the best smart TVs you can enjoy and buy right now on our website.
Source : Married Games
