Vivo Keyd Stars, one of the largest and most traditional esports organizations in Brazil, has announced Sidoka, one of the most recognizable names in the national rap and trap scene, as a new influencer. Along with the organization, the artist will be more deeply integrated into the gamer’s universe and will participate in events, live performances, campaigns and activations, connecting the music scene with the esports ecosystem in an unprecedented and innovative way.
According to Hugo Tristao, CEO of Vivo Keyd Stars, games and music are part of different ecosystems, but together they become even more powerful: “The connection between games and music, especially in Brazil, is very strong. The casual or even competitive gamer always listens to their favorite style of music during a match, or uses it to focus before a game or relax after.
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And, in an effort to bring this relationship even closer to the Vivo Keyd Stars community and fans, we now have one of the biggest names in the rap and trap scene in the organization, who will lead several activations and projects with us to ensure that this alliance between games and music continues to grow and empower.”
Shidoka’s arrival at Vivo Keyd Stars justifies the organization’s ongoing efforts to connect even more with the gaming community outside of the gaming environment, developing new features, ways to communicate and engage fans of the ecosystem as a whole, as well as videoconferencing fans themselves.
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Who is Sidoka and how did the young man become one of the biggest names in Brazilian trap
Born in 1998 in Agglomerado da Serra, on the outskirts of Belo Horizonte, before becoming a singer, Sidoka started working to help his family financially. Always passionate about music during his lifetime, the artist devoted his free time to rhyming and writing his songs.
And after quitting his job at a time when his help around the house was needed, Shidoka focused all his attention on his musical career and began to promote his own compositions. The first official release took place in 2015 on SoundCloud and its first appearance with great significance came during the song released on the album.
“The Boy Wanted to Be God” with the track “UFA” at the invitation of Jonghi, who noted the importance of the artist for the Brazilian rap and trap scene. After this track, Shidoka continued to gain even greater fame and participated in compositions with other representatives of national music.
In 2019, he released even more songs, including the track Porsche, which has over 53 million views on YouTube alone. Sidoka currently has over 5 million social media followers, in addition to 636 million views of his music on YouTube and over 1.9 million monthly listeners on Spotify.
In terms of games, Shidoka has known the universe since childhood, when he and his friends went to Internet cafes to pass the time playing Counter Strike. With great authenticity both in his songs and in his lifestyle, the artist recently joined Twitch and streamed FPS, which was his first passion in esports.
He currently has 24,600 followers on the live platform. Now, through the esports organization, the artist will have even more opportunities to expand their passion for the ecosystem and bring games professionally into their careers as a content creator and influencer.
“Since I started playing, I have seen Vivo Keyd Stars as a great organization and I am honored to have the opportunity to join them. When I enter a project, I enter to put on a shirt, “beat my chest” and take responsibility.
I want to show more people how big the esports scene is, become an even bigger influencer in gaming, and show that people can be flexible and bring worlds together, as we will now do by bringing our side of fashion and music into the organization.” stated Sidoka in his first appearance as an official influencer for Vivo Keyd Stars.
With rosters in several competitive sports such as League of Legends, Valorant, Honor of Kings, Free Fire and Dota2, Vivo Keyd Stars is one of the main and most successful organizations in the Brazilian esports scene. For more news, follow Vivo Keyd Stars on Instagram. twitter This YouTube.
About Vivo Keyd Stars
Vivo Keyd Stars, established in 2012, is one of the largest and most traditional Brazilian esports organizations. Originally formed to compete in the Starcraft 2 Championships, the organization has seen unprecedented success in several other scenario modalities and has been known as the first Brazilian organization to recruit South Korean players to its League Of Legends team.
The organization, which is one of the oldest in the scene, has already increased its performance in the competitive scene and currently has teams from League of Legends, Honor of Kings, Valorant, Free Fire and Dota2, adding important titles in every competitive tournament.
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Source : Married Games
