Today, PlayStation is launching Zeroing the City, a new ad campaign for Horizon Forbidden West, one of the most popular games of 2022. In the video, Aloy, the protagonist, leaves the virtual world to explore the city of São Paulo by climbing the Martinelli Building.
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Aloy explores Sao Paulo in search of Garravelos.
In an increasingly digital world, PlayStation Brasil stands out by bringing its games closer to the real world and people’s daily lives. In addition to the “Zeroing the City” campaign, as part of the “Horizon Forbidden West” campaign, a special activation was also held at the entrance to shopping center 3 on the street. Paulista, where a life-size statue of Garravelos, one of the machines featured in the game, was on display to commemorate the launch of the game.
The City Reset Campaign and the Garravelos statue, in addition to other brand initiatives, are part of PlayStation’s efforts to create innovative activations and get even closer to its community, while strengthening Brazil’s role as a priority market not only for the company, but on the global stage. electronic games.
Watch the Zeroing the City campaign video on the official PlayStation Brasil YouTube channel:
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Source : Married Games
